Just Lindsey / Cybersecurity GTM operator

Strategy Meets Execution.

I build outbound motions for technical products, then get close enough to the work to see what actually happens. Targeting, messaging, conversations and the system that connects them.

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The work

I build the motion. I still run it.

More than a decade in B2B sales and GTM, with hands-on cybersecurity outbound and experience co-founding and operating SDR businesses. I work from the account list to the buyer conversation, then use the evidence to make the motion better.

Find the right market.

Test ICP, buyer and account hypotheses against real conversations.

Run the work.

Prospect, call, follow up, qualify and create the next useful conversation.

Fix the system.

Connect targeting, messaging, workflow and outcomes so learning does not disappear into activity reports.

Selected experience

Built and tested in the field.

I founded VantagePointLeads, worked in cybersecurity GTM at Laminar and Rubrik/RubrikX, then co-founded and operated The Growth Partners. Today I work independently at Eclypsium. The through line is hands-on execution with technical buyers.

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Operating point of view

Buyer conversations are evidence.

An outbound motion is a system, not a sequence. Activity tells you what happened. Conversations help explain why. I use that feedback to sharpen account selection, messaging, qualification and the next test.

  1. Define
  2. Build
  3. Execute
  4. Learn
  5. Refine

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Building a cybersecurity outbound motion?

Tell me what you're trying to prove, where execution is getting stuck, and what you have already tried.

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